ÑÌÈ êàê ôàêòîð ôîðìèðîâàíèÿ èäåíòè÷íîñòè ëè÷íîñòè â îáùåñòâå Îáçîð ñòàòüè / Mass media as the factor of formation of the human identity in a society Article Review (Øêîëüíûå ñî÷èíåíèÿ)

The title of the article under review is “ÑÌÈ êàê ôàêòîð ôîðìèðîâàíèÿ èäåíòè÷íîñòè ëè÷íîñòè â îáùåñòâå” (Mass media as the factor of formation of the human identity in a society). The author of the article is I. A. Akimova, PhD in Philosophical sciences, Head of the Chair of Sociology and Culturology, MSTU. N. E.

auman. The article is taken from the science-journal “Ñåðâèñ Plus”. The headline reflects the subject matter of the article. The main problem raised in the article is the huge influence of modern mass media on consciousness and formation of the human identity.

The communicative aim of the author is to draw the reader’s attention to both positive and negative factors of the influence of mass media on the identity of the youth. The article opens with the statement that the flow of information in the modern world is so various that it is impossible for an ordinary person to sort it out independently. Therefore, the author stresses that the enormous influence on people is made exactly by mass media. Then the author underlines that audiovisual mass media as television, the Internet and advertising have the strongest impact on society.

esides, the author provides the reader with some figures.

For instance, it reports that according to VCIOM's research, although Russians are critical enough to most institutions of power and society, they put their trust on the President of Russia and the mass media as the main authorities. Moreover, indices of approval for mass media activities are 53-55%. In conclusion, the author raises the problem of ever-increasing and at the same time the ambiguous role of the mass media in modern society. The author points out that negative influence of mass media lies in its task to create a strong, steady relation to the given phenomenon due to persuasion.

The coverage of the article is objective as the author presents different points of view on mass media as a powerful factor of impact and leaves it for the reader to draw his own conclusion. I think that the problem raised by the author is vital because in twenty-first century mass media tends to shape political, economic and social values of an individual.

Íàçâàíèå ðåöåíçèðóåìîé ñòàòüè — "ÑÌÈ êàê ôàêòîð ôîðìèðîâàíèÿ èäåíòè÷íîñòè ëè÷íîñòè â îáùåñòâå" (Ñðåäñòâà ìàññîâîé èíôîðìàöèè êàê ôàêòîð ôîðìèðîâàíèÿ èäåíòè÷íîñòè ÷åëîâåêà â îáùåñòâå). Àâòîð ñòàòüè - È. À. Àêèìîâà, êàíäèäàò ôèëîñîôñêèõ íàóê, çàâåäóþùàÿ êàôåäðîé ñîöèîëîãèè è êóëüòóðîëîãèè ÌÃÒÓ èì. Í. Ý. Áàóìàíà. Ñòàòüÿ âçÿòà èç íàó÷íîãî æóðíàëà "Ñåðâèñ Ïëþñ". Çàãîëîâîê îòðàæàåò òåìó ñòàòüè. Îñíîâíàÿ ïðîáëåìà, ïîäíèìàåìàÿ â ñòàòüå, — îãðîìíîå âëèÿíèå ñîâðåìåííûõ ÑÌÈ íà ñîçíàíèå è ôîðìèðîâàíèå èäåíòè÷íîñòè ÷åëîâåêà.

Êîììóíèêàòèâíàÿ öåëü àâòîðà - îáðàòèòü âíèìàíèå ÷èòàòåëÿ êàê íà ïîëîæèòåëüíûå, òàê è íà îòðèöàòåëüíûå ôàêòîðû âëèÿíèÿ ÑÌÈ íà èäåíòè÷íîñòü ìîëîäåæè. Ñòàòüÿ îòêðûâàåòñÿ óòâåðæäåíèåì, ÷òî ïîòîê èíôîðìàöèè â ñîâðåìåííîì ìèðå íàñòîëüêî ðàçíîîáðàçåí, ÷òî ðàçîáðàòüñÿ â íåì ñàìîñòîÿòåëüíî îáû÷íîìó ÷åëîâåêó íåâîçìîæíî. Ïîýòîìó àâòîð ïîä÷åðêèâàåò, ÷òî îãðîìíîå âëèÿíèå íà ëþäåé îêàçûâàþò èìåííî ñðåäñòâà ìàññîâîé èíôîðìàöèè. Äàëåå àâòîð ïîä÷åðêèâàåò, ÷òî àóäèîâèçóàëüíûå ÑÌÈ, òàêèå êàê òåëåâèäåíèå, Èíòåðíåò è ðåêëàìà, îêàçûâàþò ñàìîå ñèëüíîå âëèÿíèå íà îáùåñòâî. Êðîìå òîãî, àâòîð ïðèâîäèò ÷èòàòåëþ íåêîòîðûå öèôðû. Íàïðèìåð, îí ñîîáùàåò, ÷òî ñîãëàñíî èññëåäîâàíèþ ÂÖÈÎÌ, íåñìîòðÿ íà òî, ÷òî ðîññèÿíå äîñòàòî÷íî êðèòè÷íî îòíîñÿòñÿ ê áîëüøèíñòâó èíñòèòóòîâ âëàñòè è îáùåñòâà, â êà÷åñòâå îñíîâíûõ àâòîðèòåòîâ îíè äîâåðÿþò Ïðåçèäåíòó Ðîññèè è ÑÌÈ. Ïðè÷åì ïîêàçàòåëè îäîáðåíèÿ äåÿòåëüíîñòè ÑÌÈ ñîñòàâëÿþò 53-55%.  çàêëþ÷åíèå àâòîð ïîäíèìàåò ïðîáëåìó ïîñòîÿííî âîçðàñòàþùåé è â òî æå âðåìÿ íåîäíîçíà÷íîé ðîëè ÑÌÈ â ñîâðåìåííîì îáùåñòâå. Àâòîð óêàçûâàåò, ÷òî íåãàòèâíîå âëèÿíèå ÑÌÈ çàêëþ÷àåòñÿ â åãî çàäà÷å ñîçäàòü ñèëüíîå, óñòîé÷èâîå îòíîøåíèå ê äàííîìó ÿâëåíèþ çà ñ÷åò óáåæäåíèÿ.

Îñâåùåíèå ñòàòüè îáúåêòèâíî, òàê êàê àâòîð ïðåäñòàâëÿåò ðàçëè÷íûå òî÷êè çðåíèÿ íà ÑÌÈ êàê ìîùíûé ôàêòîð âîçäåéñòâèÿ è îñòàâëÿåò çà ÷èòàòåëåì ïðàâî ñäåëàòü ñîáñòâåííûé âûâîä. ß ñ÷èòàþ, ÷òî ïðîáëåìà, ïîäíÿòàÿ àâòîðîì, ÿâëÿåòñÿ æèçíåííî âàæíîé, òàê êàê â XXI âåêå ÑÌÈ èìåþò òåíäåíöèþ ôîðìèðîâàòü ïîëèòè÷åñêèå, ýêîíîìè÷åñêèå è ñîöèàëüíûå öåííîñòè ÷åëîâåêà.